Initial and consistent monetization of content relies heavily on Like rates. This activity becomes even more crucial as creators and influencers invest seriously in their brands. High counts also project this appeal to encourage passing viewers to become followers.Īs you widen and interact more with your fanbase, your Likes and following will become more stable. Like counts help you understand the appeal of your brand and the trajectory of your status on the platform. What Do Likes Do?īesides the psychological gratification that has made the age of social media so salient, Likes on a TikTok post can yield very practical benefits for users. In that case, you must understand that your participation and activity in that stream are integral to its presumed value on the TikTok platform.Įvery view counts, but every Like could count even more. Suppose you are interested in joining a friend’s live stream. This article also elaborates on the functions of TikTok LIVE and streamers interacting. If you have LIVE access, follow these tips to understand how to go live and better how to make your broadcasts more immediately and consistently appealing to users. It is thus particularly urgent for a streamer to get a LIVE post on users’ “For You” page, or FYP. The object of a broadcast is to gain as much viewership and positive feedback as possible, to refine or even spread a streamer’s brand appeal. Livestreams are not archived on one’s TikTok profile, disappearing as soon as the broadcast ends. Perhaps the fundamental difference between regular post Likes and LIVE ones is in the immediacy of this activity. Just as Likes on a regular TikTok post increase the chances of being recommended to users who fall within its presumed target demographic, a LIVE post’s spread across “For You” feeds is determined by Like activity.īecause of viewers’ ability to continuously give Likes, said activity extends beyond the mere presence of a Like.Ĭontinuous growth, trajectory, repetition, and other factors influence recommendation algorithms. Can Streamers See Who Liked Their Lives?.The key to the FYP for any post or stream is Likes.

Whether a live stream is trying to reach an established audience or a new one, the “For You” page is key. By having LIVE access, streamers will always have more followers than they can keep up with. Of course, fans may be unaware that a live stream has started. Streamers can also open broadcasts to the public for a chance at being discovered by new followers. They can find all of their friends’ live streams in their inbox’s Activity section. Since streamers require at least 1,000 followers to access this feature, they are often influencers whose livelihood relies on exposure.įollowers can enter, like, comment, and gift during a live stream at will. They can even receive digital gifts, but a simple like can be more supportive than most realize. TikTok LIVE is an invaluable tool for expanding creators’ brands and interaction with their fanbase. The fans giving the Likes, however, may only enjoy the benefit of charity. But Likes during a LIVE broadcast immediately benefit creators and fans alike. Likes on TikTok carry a lot of value, especially for users with LIVE access.

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